Sheriff Fekry George
📍 138 El-Tawfiq Buildings, El-Tayaran St., Nasr City, Cairo, Egypt
📞 01211311367
📧 Sheriff.Fekry@arceralifesciences.com
PROFESSIONAL SUMMARY
Results-driven Field Force Effectiveness & Data Analysis Senior Specialist with 17+ years of experience in the pharmaceutical industry, including sales, territory management, and advanced data analytics. Proven expertise in market analysis, business intelligence, KPI tracking, and strategic support for business development. Strong background in Power BI, SAP, IQVIA, SQL, and Python, with a solid understanding of Egyptian pharmaceutical market dynamics. Highly adaptable, analytical, and capable of supporting portfolio strategy, business growth opportunities, and cross-functional execution.
CORE SKILLS
- Business Development Support
- Market Analysis & Competitive Intelligence
- Data Analysis & Visualization (Power BI, Excel)
- KPI Tracking & Performance Monitoring
- CRM & BI Tools (IQVIA, Flex View, SAP)
- Sales Forecasting & Target Setting
- Affinity Analysis & Segmentation
- Strategic Planning & Portfolio Support
- Cross-functional Collaboration
- Presentation & Reporting
- SQL, Python, AI Fundamentals
- Cybersecurity Awareness
- PROFESSIONAL EXPERIENCE
Field Force Effectiveness & Data Analysis Senior Specialist
Amoun Pharmaceutical Company | Jul 2022 – Present
- Develop and maintain Power BI dashboards to monitor sales performance and KPIs.
- Conduct detailed market analysis (competitors, pricing, customer behavior) to support business decisions.
- Manage and analyze data using SAP, IQVIA Flex View systems.
- Calculate sales targets, detailed sales performance, and affinity metrics.
- Support business development initiatives by providing insights and reports.
- Coordinate with cross-functional teams to ensure data accuracy and execution of strategic plans.
- Upload and validate sales data from distributors into SAP system.
Territory Sales Manager
Amoun Pharmaceutical Company | Dec 2017 – Jul 2022
- Led sales to achieve territory objectives and revenue growth.
- Monitored sales KPIs and performance metrics.
- Supported portfolio strategy execution and product positioning.
- Provided regular reports and insights to management.
Medical Sales Representative
Amoun Pharmaceutical Company | Mar 2011 – Dec 2017
- Promoted pharmaceutical products and built strong relationships with healthcare professionals.
- Conducted market visits and collected field insights to support strategy.
Medical Sales Representative
Minapharm Pharmaceuticals | Jan 2008 – Mar 2011
- Achieved sales targets and enhanced brand awareness.
- Conducted competitor and market observations.
Medical Representative
GlaxoSmithKline (GSK) | Aug 2006 – Jan 2008
- Delivered product presentations and ensured market penetration.
- Developed strong understanding of pharmaceutical market dynamics.
EDUCATION
Bachelor of Veterinary Medicine
Cairo University | 2006
CERTIFICATIONS & TRAINING
- Data Analysis
- Business Analysis
- Python Programming
- Power BI
- PMP ( Project Management Professional )
- SQL
- Artificial Intelligence Fundamentals
- Cybersecurity Fundamentals
- HTML Web Development
TECHNICAL SKILLS
- Tools: Power BI, Excel, SAP, IQVIA Flex View
- Programming: Python, SQL, HTML
- Analytics: Data Modeling, Dashboarding, Reporting
- Business Tools: Microsoft Office (Excel, PowerPoint, Word)
KEY ACHIEVEMENTS
- Built advanced dashboards improving decision-making and sales visibility.
- Delivered accurate KPI tracking systems aligned with business goals.
- Enhanced data-driven strategy execution for sales and portfolio management.
- Supported business development insights and market intelligence activities.
LANGUAGES
- Arabic: Native
- English: Professional Proficiency
ADDITIONAL INFORMATION
- Strong understanding of Egyptian pharmaceutical market and healthcare trends.
- Demonstrated initiative, adaptability, and continuous learning mindset.
- Experience in supporting business development and strategic planning activities.